[40:36] Allen emphasizes the importance of scale in the changing world of social media networks, stressing the importance of flexibility and flexibility in interactions. He notes that although collaboration with platforms like Meta is strong, there is room for improvement in making the process easier and more efficient. He promotes three-way partnerships between retailers, consumer packaged goods (CPG) companies, and media partners to work together to create solutions that address shared goals. The iterative process, including constant feedback and collaboration with engineers, helps ensure that products are relevant and can change based on the needs of others.
[42:36] LeBeouf discusses the role of creative in retail media networks (RMNs), which is often overlooked as part of the larger conversation. He emphasizes the need for RMNs to be included in the product development process, especially as AI tools for ad creation are developed. LeBeouf emphasizes the importance of incorporating RMN-specific needs—such as quality assurance and the ability to handle multiple quality tools—into these AI tools. By working closely with partners such as Albertsons, they can test AI-driven technologies such as catalogs and back-end catalog generation, to ensure that these tools serve the needs of RMNs.